Bachelor of Arts (DH) Industry (f/m)

Roles and responsibilities in overview

Graduates (m/f) of this dual study course usually start their working lives as an administrator or assistant in one of the two areas in which they specialised in the third year of study.

Students can specialise in the following areas:

  • Finance and accounting/controlling
  • Marketing
  • Human resources management
  • Materials and production management
  • International business administration
  • Information management (e-business)

From this basis there are further opportunities for career advancement. Due to the breadth of the course, there is the opportunity to be placed in several very different departments.


  • General qualification for university entrance

Training content, practical phase

  • Materials management: Procurement, goods inward, warehouse management, materials planning, pre-production, production, dispatch
  • Marketing: Sales, sales organisation, sales planning, market research, public relations, advertising, customer service
  • Finance and accounting: Financial accounting, cost accounting, costings, business statistics
  • Human resources/organisation: Staffing demand forecasts, personnel recruitment, human resources development, staff deployment/retention/development, remuneration, personnel controlling

Training content, study phase

  • Business administration
  • Business studies
  • Purchasing
  • Production management
  • Law
  • Languages
  • International business
  • Policy
  • Controlling

Length of apprenticeship

  • 3 years

Alternating semesters

  • The six study semesters are split into theoretical and practical training phases, study at the Duale Hochschule Mosbach (Mosbach University for dual study) and practical training at ZIEHL-ABEGG SE, each lasting 12 weeks

Future roles

  • All commercial areas of the business

Further training opportunities (in-service)

  • Assessor aptitude test
  • Specialist courses and workshops

Further information