The jury described the concept as "an exceptionally coherent communication concept that effectively combines professional depth with emotional engagement." According to the jury statement, the Social Media Days "activate people across industry boundaries through a clear, identity-defining design and a compelling dramaturgy" and represent an outstanding example of excellent communication design in an event format.
"We have been a trendsetter for years as a traditional industrial company when it comes to addressing young people," says Joachim Ley, CEO of Ziehl-Abegg. "Through high-calibre keynote speeches, hands-on workshops and deliberately designed networking opportunities, we also enable employees in public authorities, organisations and other companies to elevate their social media communication to a new level."
The German Design Award, presented by the German Design Council, recognises projects each year that stand out through design excellence and conceptual strength. The award is regarded as a recognised benchmark for quality and innovation in design and communication.
The Social Media Days 2026 will take place on 1 and 2 July in Schwäbisch Hall. The format combines professional exchange, industry impulses and networking for practitioners from industry, media, communications and HR.
About Ziehl-Abegg
Ziehl-Abegg (Künzelsau, Germany) is one of the leading global companies in the field of ventilation, control and drive technology. In the 1950s, Ziehl-Abegg established the basis for modern fan drives: external rotor motors which even today are still seen as state-of-the-art worldwide. Another area of business is electric motors which provide the power, for example, for elevators or medical applications (computer tomography equipment).
The high-tech company has an impressive innovative capability (all figures and statements refer to the year 2025). Ziehl-Abegg employs 3,000 personnel in its production plants in southern Germany. The company has a global workforce of 5,800 spread between 17 production plants, 30 companies and 114 sales locations. The products, approx. 30,000 in all, are sold in more than 100 countries. Turnover totals more than one billion euros.
Emil Ziehl founded the company in Berlin in 1910 as a manufacturer of electric motors. After World War II the company’s headquarters were relocated to southern Germany. Ziehl-Abegg SE is not a listed company but instead is family-owned.
For more information go to https://www.ziehl-abegg.com/en/
