Social media has long since evolved beyond a purely marketing function; it is now a matter of leadership. With its “Social Media for Decision-Makers” format, Ziehl-Abegg deliberately brings together senior executives from a wide range of sectors to discuss opportunities, challenges and practical approaches at a strategic level.
The strong response underlines the growing demand: over 40 senior leaders seized the opportunity to exchange insights and perspectives. A key highlight was the keynote delivered by social media expert Felix Beilharz, who provided a nuanced analysis of platforms such as LinkedIn in the context of visibility, recruitment and corporate communications.
“I know from personal experience just how powerful LinkedIn can be for individuals and, in particular, for organisations,” said Joachim Ley, Chief Executive Officer of Ziehl-Abegg. “In the B2B sector especially, visibility increasingly determines perception, trust and ultimately business success.”
Beyond the keynote, it was the subsequent discussion that proved particularly impactful. In an open and candid atmosphere, participants shared experiences, explored concrete questions and compared perspectives – both in direct dialogue with Felix Beilharz and among themselves. The exchanges were in-depth, highly practical and marked by a notable degree of openness.
Through events such as this, Ziehl-Abegg actively fosters dialogue on future-oriented topics while simultaneously showcasing the region as a strong and dynamic business location.
A forward-looking perspective was also provided: with the Social Media Days at the beginning of July, Ziehl-Abegg offers an established platform for anyone wishing to engage more deeply with communication, artificial intelligence and key platforms such as LinkedIn, Instagram and TikTok – open to companies, public authorities and associations alike. Since 2024, Ziehl-Abegg has also been organising the AI Communication Award, further underlining its commitment to forward-looking communication and innovation in the field.
About Ziehl-Abegg
Ziehl-Abegg (Künzelsau, Germany) is one of the leading global companies in the field of ventilation, control and drive technology. In the 1950s, Ziehl-Abegg established the basis for modern fan drives: external rotor motors which even today are still seen as state-of-the-art worldwide. Another area of business is electric motors which provide the power, for example, for elevators or medical applications (computer tomography equipment).
The high-tech company has an impressive innovative capability (all figures and statements refer to the year 2025). Ziehl-Abegg employs 3,000 personnel in its production plants in southern Germany. The company has a global workforce of 5,800 spread between 17 production plants, 30 companies and 114 sales locations. The products, approx. 30,000 in all, are sold in more than 100 countries. Turnover totals more than one billion euros.
Emil Ziehl founded the company in Berlin in 1910 as a manufacturer of electric motors. After World War II the company’s headquarters were relocated to southern Germany. Ziehl-Abegg SE is not a listed company but instead is family-owned.
For more information go to www.ziehl-abegg.com/en/
